In the midst of battles among brands, we can clearly hear the blowing horn of digital transformation on loop. Each day adds a significant development in the way brands reach out to their customers. It’s no secret that we have become technology-bound and spend most of our time skimming through countless content pieces. More often
Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands
Source : CIOReview Influencer marketing has driven a lot of attention of marketers and advertisers. It’s new and completely non-intrusive as it’s all about influencing instead of tempting or forcing. An influencer marketing campaign encompasses finding and sealing the deal with an influencer, developing content for the brand and finally making it viral.