Published By : In modern times, everything we do is recorded in the form of data. Oil, money, wealth and assets are not the most powerful things in the world. It’s ‘Knowledge’. The way knowledge is leveraged, makes it a magic lamp for every marketer. Data is like clay, everyone has it but not everyone
Published By : Organisations are increasingly striving to be intelligent, giving rise to decision-making systems that are based on analytical business models. Big data, analytics, predictive decision making and intelligence are jargons that are thrown around frequently in board room meetings and strategy discussions. However, according to a recent survey, conducted by Deloitte LLP, American