iCubesWire, a leading digital marketing ecosystem established in 2010, has strengthened its presence in the MENA region with key hirings and client acquisitions. The company serves over 500+ brands across industries, with offices in India, Singapore, and Dubai. In addition, the agency is heavily investing in expanding its Dubai office to increase its footprint in
Metaverse is a relatively new technology and will take some time before it engages the entire world. The agile nature of disruptive innovations has altered the course of consumer behavior far from conventionality. As a result, the world is quicker than ever in putting new technologies to the test and soon making them a part
Well, conversational marketing is far from a dialogue-driven approach to marketing. The first dialogue is always with oneself, ensuing the question of how well you understand your consumers and their pain points. It involves talking to drive engagement and addressing how you commit to customer experience. According to a study by IBM, nearly 80% of
Digital marketing agency iCubesWire has won the digital mandate for vHealth, an Aetna subsidiary. Through this partnership, iCubesWire will govern the digital duties for the brand and create social and digital content, the agency said in an official statement. In addition, the agency will hold up other digital touchpoints for the brand, such as campaign
The new year is just around the corner, and keeping the trend alive, marketers are busy analysing digital marketing strategies that may demand our attention going ahead. Consumer behaviour changes in a blink of an eye and we must keep our eyes and ears open to these subtle changes to invest effectively and gain an
Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands
Published By: The agency’s new branch will offer solutions in the domain of artificial intelligence, augmented reality and software development for customised audience. iCubesWire, the technology performance driven digital agency, has launched an innovation centre called NXT. This centre will offer diversified ad solutions to their clients and partners. The centre will provide solutions
Published By: Sanjeeda Khan, 29, works as the Chief Delivery Officer at iCubesWire, where she is responsible for media buying, planning and making strategic alliances with immense expertise in performance marketing, email marketing, CPL, CPI, CPM, CPI, native & programmatic advertising. She started her career in 2010 and is an integral part of the organisation. What
Published By: Surviving and thriving amid the presence of large agency networks are the smaller, independent agencies, often referred to as ‘boutique agencies’. Quite often created by former employees of larger networks venturing out on their own, and sometimes by people from different professional backgrounds, these independent agencies are being increasingly recognised for their brilliant
Published By: Central Park has assigned digital duties to iCubesWire for the second time consecutively. The agency will be responsible for managing social channels, ORM, listening, website, digital creatives, performance marketing and other media duties of the brand. In addition to the list, integration of advanced technology will also materialize this year. The in-house products created by
Published By: Sahil Chopra, CEO and Founder, iCubesWire, believes artificial intelligence is beneficial in the long run and can be incorporated in various verticals across departments. He analyses if the organisations are utilising it or if they are still sceptical and why? Artificial Intelligence is undeniably the most progressive innovation of the season and to
Published by: The product aims to solve the biggest challenge for digital marketers – providing one platform for entire digital marketing spectrum. iCubesWire, a full-service agency and player in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge
iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group Published by: iCubesWire has bagged the digital media mandate for AMB Group, a real estate developer of Delhi NCR. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers
Agency honchos pen their thoughts on #Budget 2018 Published by: Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network: The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed
Digital advertisers have drawn up a wish list for the Union budget that is just around the corner. This includes sops for PSUs for digital advertising, tax benefits to SMEs for digitization of their businesses, educating the youth and creation of jobs. In addition to allocation of budgets for Digital Infrastructure Development, industry leaders are also