Published By : Programmatic advertising is a method of utilizing software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative method of advertising which facilitates the buying and selling of
Published By : No industry is untouched by the interesting offerings that analytics and artificial intelligence have to offer. Digital marketing companies are no exceptions as they are embracing these technologies in a wide array of applications. Analytics India Magazine got in touch with Sahil Chopra, founder of iCubesWire for the same. Founded in 2010 iCubesWire extensively uses
Published By: The digital domain has experienced a colossal penetration in the recent times and its acceptance amongst the masses is uncanny. It has experienced a hurricane of new possibilities in newer arenas, coupled with a steep rise in employment and many other such highs. Another benchmark in the field of digital is the
Published By: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements. Organizations in today’s times are exploring the digital parameters and YES Bank is the latest
Published By: Artificial Intelligence is an important component of the end-to-end digital revolution. There is tremendous interest and desire across organizations on how AI can be effectively used and the role of AI in organization’s operations. Availability of huge compute power at lower cost coupled with availability of large application data sets have
Published By: No, it won’t take away your job. It won’t destroy you either, says Sahil Chopra, CEO and founder, iCubesWire. Artificial Intelligence is clearly the buzzword today. Everyone is discussing about its aspects and evaluating its pros and cons to the best of their interests. While AI is the newbie masses are going ga-ga
Published By: Chatbots seem to be winning the heart of consumers already in India. A recent survey found that some 90 per cent of online shoppers were happy talking to machines compared to human executives. A chatbot is a computer programme designed to simulate conversation with human callers. Modern day, Artificial Intelligence-driven chatbots often excel
Published By: Bots are everywhere. In our fast-moving world, the interactive bots help in disseminating information to consumers with ease. Many people are turning to social media platforms to contact businesses with complaints, queries, and comments on the product or service.To save time and reduce manual efforts, companies are moving to bots. Not only that,
Published By: Brands are using chatbots not only for better customer engagement but also to automate marketing and save time and money Chatbots are here and they are giving conversations a whole new meaning. Major companies have already incorporated chatbots into a range of roles, including customer service, marketing, and content distribution, and some brands
Published by: In an industry first, Metropolis- the pathology specialists will use AI enabled ad solutions. They have opted for iCubesWire’s technology solutions aiming to seamlessly bridge the gap between consumer & the brand. In today’s times, people are extremely occupied with their work life to an extent that the personal life takes a