Coming up with offerings as per requirements and positioning them accurately to attract the right audience is what effective digital marketing is all about, opines Sahil Chopra, iCubesWire as he decodes how to leverage data in digital marketing. Data analytics is the foundational building block of every business out there. And the engaging world of digital
iCubesWire, the digital marketing agency and solutions provider, has won the digital mandate for Servhub, the Dubai-based blue-collar workforce accommodation management company. The agency will be responsible for managing the digital marketing communications and strategy for the brand, including media spends, social media marketing, digital campaigns, social listening, and ORM. The duties will also include conceptualizing creative renditions and strengthening
Social media platforms got us through 2020. During times of social distancing, these platforms kept us together and in sync with friends, family, and colleagues. While Zoom became your conference room for meetings, Houseparty made a room for itself and won the title of the coolest hotspot to hang out. This cultural shift in the
2020 has been a year of overcoming challenges and embracing change. The global pandemic radically transformed the way business is done. Despite the many ways companies operate, the sudden transition towards digital technology keeps the business going and, in turn, helps to stay ahead of the competition. The year 2020 cornered businesses across markets into
iCubeswire, India’s leading 360° digital marketing agency and affiliate network, has successfully bagged the digital mandate for one of the paramount F&B brands, Biryani by Kilo. The brand awarded its digital duties to the agency ensuing a multi-agency pitch. The agency will be at the helm of steering the brand’s digital communication across social
According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands
Given the current scenario, brands have begun shifting base to build an enriching experience for customers, and realty is no exception given the fact that a majority of customers are inquiring, connecting, and even closing deals online. The Covid-19 crisis has taken all of us by surprise, disrupting livelihoods, commerce and working environments all around
In today’s scenario, it’s essentially important for a company to have an equally powerful marketing strategy as its product. iCubesWire, a leading digital marketing company in India, entered its 11th year of operations in April 2020, revolutionizing the performance marketing operations in India. It was founded in 2010 by Sahil Chopra, a young entrepreneur with
Digital marketing company iCubesWire has appointed Priyanka Iyer as Group Head – South at their Bengaluru office, and Abhronil Roy as Group Head – East at their Kolkata office. “Priyanka Iyer, backed with a professional experience of over eleven years in Mainstream and Digital Media Sales, has a flair for introducing lucrative sales structures into
Well, the answer is vice-versa!Opines Sahil Chopra, Founder & CEO, iCubesWire A day in a life of an IOT user Let me start with a story about Internet of Things aka IOT. The technology is definitely being so very acceptable by the individuals, communities and businesses alike! Likewise, the device cognitive environments are sprucing up
Social platforms are helping businesses to engage & generate sales leads It is really becoming an equal equation. Crack the code with Sahil Chopra, Founder & CEO, iCubesWire as he opines on how to optimize your online leads! The Social Leaders Lead by Examples On social media you “lead people to what they
Sahil Chopra, Founder & CEO, iCubesWire writes about how his passion for golf inspired him to lead from the front Albert Einstein once said, “The leader is one who, out of the clutter, brings simplicity … out of discord, harmony … and out of difficulty, opportunity.” Can a game of golf be a game-changer? Well,
Hello! Hashtaggers The hashtag story started back in August 2007 with a tweet by a techie and former Google developer Christopher Reaves Messina. He happens to be the inventor of the Hashtag but till date didn’t patent it and this is what he had to say “I had no interest in making money (directly)
‘IBM’s Chef Watson’ & ‘Affectiva’ is already turning the tables and how! Read on to know more. The capability of expressing and understanding emotions is the only thing which separates us humans from machines. What if a machine becomes intelligent enough to match the level? Does it give you a frisson of terror? I am sure it
When Allen Dale coined the phrase “If necessity is the mother of the invention, then laziness is the father,” in 1990, little did he know that it would describe the driver of personal technology to such an extent. Evolutionary and revolutionary research has historically revolved around the aim to reduce the human effort to achieve
