iCubesWire wins Rentickle’s social, creative and performance marketing mandate

The mandate for the iCubesWire team is to increase the visibility of Rentickle among young, independent professionals

Source : Brand Equity | Economic Times

iCubesWire, a digital marketing solution and concept provider, has recently bagged social, creative and performance marketing activities of Rentickle.com, a one-stop online store for renting high-quality furniture, appliances and other home furnishing essentials. iCubesWire will be responsible for driving and delivering the performance marketing requirements for Rentickle.

Commenting on this new partnership, Sahil Chopra, founder and CEO, iCubesWire, said, “We are delighted to onboard a leading brand like Rentickle. With our expertise in the e-commerce space, we will be able to offer value relevant traffic and scale to Rentickle. Having proven ourselves in the market for 7 consecutive years as a leading performance marketing company, with the Rentickle account, we are looking forward to strengthening our position as a leader in 360-degree digital services too.”

The mandate for the iCubesWire team is to increase the visibility of Rentickle among the young, independent professionals. iCubesWire will work closely with Rentickle to drive traffic to Rentickle.com, increase the company’s social base, boost reputation, and build consumer base across metro cities, through performance marketing, social contests & campaigns, ORM, listening and digital creatives.

Amit Sodhi, founder & CEO, Rentickle, says, “We went through multi-level pitches and have selected iCubesWire as the perfect partner for our digital efforts to transform the brand. It fulfills our social, creative and performance needs. The idea of renting is young, the brand is young, the prospects are young, and iCubesWire is a young & aggressive digital agency with a proven performance marketing leadership position. It can’t get better than this.”

While digital media industry is booming high with 40% growth rate, and $68 billion net worth, this partnership is setting a trend of availing integrated services where a brand can fulfill its social, creative and performance needs at a one stop shop. Nowadays, 85% of marketers are tracking revenue through digital e-marketing activities, a significant increase in digital demand is expected to generate high-quality audience for their products, services and messages from such partnerships.