iCubesWire to handle Central Park’s digital marketing duties

iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park

Source : BrandEquity | ET

Digital marketing solution, iCubesWire, has bagged Central Park, an ultra-luxury realty brand providing company’s digital marketing mandate in Gurgaon NCR.

The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing and other media duties. The account was won after a multi-agency pitch. Central Park is one of the largest accounts won by iCubesWire.

Commenting on the new partnership, Sahil Chopra, founder and CEO, iCubesWire, said, “We are extremely delighted to onboard a leading luxury real estate brand, Central Park. Central Park is an established name in the luxury real estate industry, and we hope to use the digital sphere to further enhance its brand connect. It is a great opportunity for us to use our strategic integrated solutions and help drive Central Park’s engagement with digital natives. We look forward to strengthening our relationship with Central Park.”

Suneet Singh, marketing head, Central Park, said, “We are pleased to partner with iCubesWire as our digital media partner., iCubesWire impressed us with its creative and strategic approach which was in line with our marketing strategy. Concept lifestyle is our niche and our brand is driven by enthusiasm and passion, which is why the partnership with iCubesWire will be a perfect fit for our communication requirements. We are excited for our partnership with iCubesWire which will help in further building brand ‘Central Park’ in India.”