iCubesWire secures influencer marketing partnership with Himalaya in the UAE and Qatar markets

This strategic partnership aims to elevate brand awareness and customer engagement in the booming markets of the United Arab Emirates and Qatar.

iCubesWire, a global adtech platform with content production and influencer marketing capabilities, has bagged the influencer marketing mandate for Himalaya, the multinational wellness and personal care brand.

This strategic partnership aims to elevate brand awareness and customer engagement in the booming markets of the United Arab Emirates and Qatar.

The mandate involves iCubesWire leveraging its strategic content production and niche network of influencers and creators to spotlight Himalaya’s range of products, the company stated in a press release.

The synergy aims to tap into consumer behaviour in these regions, where a growing number of individuals look up to influencers for lifestyle and wellness recommendations, it added.

Commenting on the partnership, Sahil Chopra, founder and chief executive officer, iCubesWire, said, “Himalaya is an iconic brand in the wellness space, and we couldn’t be more thrilled to collaborate with the team in the UAE and Qatar markets. Combining Himalaya’s trusted legacy with our data-driven influencer strategies, we’re not merely aiming to participate in the conversation around wellness; we intend to be the thought leaders shaping it in the coming months.”

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