Here’s how iCubesWire grew to a Rs 1,200-cr Digital Marketing Ecosystem
iCubesWire has grown from a handful of digital marketing experts to a digital marketing ecosystem valued at Rs 1,200 crore since its inception in 2010. Today, the Gurugram headquartered company spearheads digital transformation for its clients with a team of around 300 people across India, Singapore, and Dubai.
The company believes the future of digital will be driven by analyzing consumer behavior through technology disruptions. “Technology is the epicenter of our progression. From managing demand and supply to predicting consumer behavior, technology empowers us to walk in tandem with our customers,” says Sahil Chopra, founder, and CEO.
Mr. Chopra believes that the foundation of every business is laid by its core team, which molds the ethos of a business. He considers himself extremely fortunate to have had the same core team members who believe in the company’s vision since its inception. “I had an excellent rapport with the people who shook hands when the company was formed. Today, we share the same bond, and all of them are a part of the company’s board,” says Chopra.
Family-Like Culture
iCubesWire thrives on a familylike culture and takes care of its people. The company’s people-centric policies such as interest-free loans, medical emergency funds, and healthy meals, ensure the well-being of the employees. “We love our people and deeply value their contribution to the growth of the business. We see our people as our biggest asset,” says Chopra.
The biggest validation of the company’s success is the brands that it is associated with. “The secret sauce is to step into the shoes of customers and understand what their business objectives and challenges are. This helps us achieve true ROI for them,” says Chopra. The company has worked with over 500 global brands across the spectrum — auto, OTA, OTT, e-commerce, FMCG, BFSI, gaming, etc. iCubesWire cherishes lasting relationships with brands like Adani Group, Bajaj Group, SBI Card,
IndiGo Airlines, Kotak Mahindra Bank, and many more.
Innovative Ideas
iCubesWire offers an array of products and services in its bouquet of award-winning offerings. It started as a performance marketing network, where it managed demand and supply of inventory to provide true ROI to its customers. iCubesWire has evolved into a technology-enabled full-service agency, bringing 2D-3D animation and video creation, influencer marketing, rich media tech solutions, creative innovations, and a lot more under one roof.
In 2017, iCubesWire announced a $3-millon innovation fund to support the growing number of early-stage startups in India. Through the digital innovation fund, the company aimed to amplify the growth of startups that are trying to solve specific problems faced by customers via technology. In the world of funding and winding, iCubesWire has, to date, managed to be 100 percent privately held and has been consistently profitable.
The company is planning to hire 100 more people and expand into newer markets in Europe and LATAM, where it sees a surge in demand for its technology-led offerings. Chopra believes that their journey has just begun, and the company is looking at manifold growth in the coming years. “We are young and hungry and we are looking at exponential growth from newer markets and services in the next two to three years. The team is geared up for the next phase.
