With the Indian Premier League (IPL) fever spreading across India and marketers promoting the event as one of the biggest advertising ecosystems in the country, a whopping 71% of the respondents surveyed by digital marketing agency iCubesWire, said that their buying decisions get influenced if there is a Bollywood celebrity in streaming ads.iCubesWire conducted an
Published By : iCubesWire, a leading digital marketing solution provider, has been enabling digital transformation for leading brands. The agency has marked a new milestone in innovative technology by introducing an AI enabled engaging tool for brands opting for video marketing. To begin with, the focus will be on women-oriented and real
Published By : iCubesWire, a digital marketing solution and concept provider, has bagged the integrated digital mandate for Bajaj Capital, from Bajaj Capital’s Wholly Owned Subsidiary – Investors India Technologies Private Limited. The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand ranging from media spends, social media marketing, digital
Published By : iCubesWire, the performance marketing network, full service digital agency and product development organisation has bagged the digital mandate of Singer India Limited, a manufacturer & seller of sewing machines and home appliances. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms,
Published By : iCubesWire, a performance marketing network, full-service digital agency & product development organization has inaugurated a research & development center in Jodhpur, Rajasthan. Headquartered in Gurgaon, iCubesWire has branch offices in Mumbai, Bangalore, & London. The office in Jodhpur will be an extended arm of the organization which currently has 100+
Published By : Programmatic advertising is a method of utilizing software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative method of advertising which facilitates the buying and selling of
The mandate for the iCubesWire team is to increase the visibility of Rentickle among young, independent professionals Source : Brand Equity | Economic Times iCubesWire, a digital marketing solution and concept provider, has recently bagged social, creative and performance marketing activities of Rentickle.com, a one-stop online store for renting high-quality furniture, appliances and other home
Expected to be a big part of the GDP in next 10 years as predicted by Golman Sachs, global companies like P&G believe India’s internet business will surpass most channels. Source : Economic Times By Sahil Chopra The digital wave is on a crest and expected to grow many folds in the years to come.
Prior to his most recent gig, Sharma was vertical head – sales at iCubeWire itself Source : Brand Equity | Economic Times One week old and already in full gear, here’s presenting iCubeWire’s, Nishant Sharma. Sharma is the newly elevated group head – North at iCubesWire. Prior to this, he was vertical head of sales
A look at Chopra’s quick guide for brands that are betting big on social media Source : Brand Equity Economic Times Social media has already acquired over 2.3 billion users in a decade’s time. A medley of stuff is expected to happen on social in 2017. For starters, platforms will evolve further, social spend will increase,
Source : BusinessWorld Demonetisation is by far the single greatest positive disruptive move made in India that’s worthy of entering textbooks for a significant reason – it is a move that has affected all subjects of the nation for better or worse Demonetisation is by far the single greatest positive disruptive move made in India that’s
Source :- ET BrandEquity Digital marketing solution and concept provider, iCubesWire, has elevated Nishant Sharma as group head – North. In his new role, Sharma will lead the business operations in the North region with a special focus on business and sales. This move is in alignment with company’s strategy of accelerating growth in India.
Source : Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of
Source : The Times of India (Delhi) Rather than considering it a difficult situation to be in, working with a socially inept manager can actually be a win-win for both if handled in the right way Workplaces are fun if all factors are up to your expectations, but you have to deal with anomalies on a
Source : EconomicTimes The digital world expects to see a lot of change in 2017. Here are the top 8 predictions for 2017: 1. Social will eat away Search Budget Social media has gone beyond just being a networking tool and these platforms are quickly gaining ground as effective lead/sales drivers. eMarketer predicts 26.3% increase in