Social media platforms got us through 2020. During times of social distancing, these platforms kept us together and in sync with friends, family, and colleagues. While Zoom became your conference room for meetings, Houseparty made a room for itself and won the title of the coolest hotspot to hang out. This cultural shift in the
According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands
Published By : Social media is unanimously considered one of the powerful tools for businesses when reaching out to consumers. Marketers call it B2C (Business to consumers). But that is not any thumb rule. For the last 5 years, research and analysis are loudly shouting about Social Media’s effectiveness even when it’s about Business to
Published By : Facebook has announced the merging of the 3 platforms namely, Messenger, Instagram and WhatsApp. It is rebuilding the underlying infrastructure so that people who might use only one of Facebook’s properties could communicate with others within the company’s ecosystem. Though the date of incorporation hasn’t been finalized yet. Messaging helps people stay