Browsing category Influencer Marketing

How social media marketing and influencer marketing are slowly taking over the marketing space?


According to a survey by Mediakix, 17% of companies are to spend over half of their total marketing budget on influencer marketing. From shopping for clothes to ordering food; from teaming up for a game to collaborating for work, the world is adapting to the new way of doing things online. All the same, brands

Illusion of many


Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands