According to a recent survey conducted by ad tech platform- iCubesWire, more than half of the consumers don’t trust influencer content at all in today’s times and about 36% of them admitted that influencers have never influenced their purchase decisions. In the contemporary times when influencer marketing has grown exponentially in the past couple of
SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. The rise of ‘finfluencers’ (financial influencers) for investment advice, has raised serious
According to a recent survey report rolled out by AI ML technology platform, iCubesWire, about 85% of fans are aware of influencers promoting the T20 World Cup, with a significant 81% influenced by T20 World Cup advertisements to purchase products or services. One of the leading ad technology platforms from India, iCubesWire has rolled out
In his interaction with Marketing Mind, Sahil Chopra, Founder and CEO, iCubesWire, threw light on how the company’s positioning has changed from that of an email marketing company in 2010 to a Global AdTech platform now; the ‘consolidation’ vision for its three platforms- Pie, Grab, InfluenceZ; the high probability to sign a large private equity
Explore Mazen Bahnassy’s journey to lead iCubesWire’s influencer marketing division in the MENA region. Witness his strategic vision, marketing prowess, and the promising future he envisions. Amidst the glittering skyline of Dubai, a narrative unfolds that is set to redefine the contours of influencer marketing across the Middle East and North Africa (MENA). It’s a
Brands’ love for influencer marketing is undying and will only grow more intense. With 2024 just around the corner, marketers have a long list of influencer marketing trends to leverage. The ever-evolving influencer landscape is experiencing a growth spurt in ad spending in the UAE, which is expected to grow at an annual rate of
This strategic partnership aims to elevate brand awareness and customer engagement in the booming markets of the United Arab Emirates and Qatar. iCubesWire, a global adtech platform with content production and influencer marketing capabilities, has bagged the influencer marketing mandate for Himalaya, the multinational wellness and personal care brand. This strategic partnership aims to elevate brand awareness and customer engagement in the booming
iCubesWire, a global Audience Ad Tech Platform, has announced interactive ad solutions and influencer marketing campaigns tailor-made for the upcoming World Cup and the festive season. The company is set to help brands across industries in amplifying their reach and scoring the most engagement by tapping into the fervour of cricket, a sport celebrated with
On Friday, August 25th, 2023, iCubesWire held its Chapter 1 of the India Influencer Conclave’23 series at the Camellias Club in Gurgaon, India. With the influencer marketing landscape expected to be valued at $84.89 billion by 2028, the event distinguished itself as the first to bring over 40 brands, 50 key influencers, and platform experts
The partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers. iCubesWire, a leading Ad Tech platform, has announced its partnership with dubizzle, the UAE’s premier classifieds platform. This partnership will highlight the omnipresence of dubizzle across various consumer groups through the stories of renowned influencers, seamlessly bringing
Striking a balance between transparency and promotion is a good marketing strategy Influencer marketing has become one of the most potent weapons in any marketer’s arsenal, enabling brands to connect with their target audience through credible voices. However, with its sudden rise, we must consider its ethical implications. Ensuring transparency alongside promotion is critical for
Influencer Marketing is most popular on Instagram as it is followed by 40% of the respondents followed by YouTube Influencers at 34% With the Indian influencer market exploding over the last couple of years, an independent survey has revealed that 34 per cent of respondents buy products or services after watching influencer posts, reels and
Marketing agencies and brands are delving further into influencer marketing, collaborating with everything from Artificial Virtual Influencers to Micro-Influencers on Social Media. Initially, there were some doubts about the reliability of these investments, but as the industry matures, companies are learning how to strategically leverage creator content and reach new audiences. The rise of influencer
iCubesWire, a Gurgaon-based integrated Digital Marketing Agency, has won several influencer marketing accounts in the last three months. A few significant accounts bagged are Flipkart, Adani, Cleartrip, and Healthkart. iCubesWire has been heavily investing in Influencer Marketing and has secured engagements with Blue Heaven, Mudrex, Vega, and Healthkart to manage their advocacy programs. The team
When the Covid-19 pandemic precipitated a massive decline in traditional advertising, social media influencers witnessed a 46% increase in their ad-based revenue, says a new study. When the Covid-19 pandemic triggered a 20% slump in traditional modes of advertising in the country, social media influencers enjoyed a 46% increase in their ad-based revenue, says a