Published By : Programmatic advertising is a method of utilizing software to buy digital ads. It is easier for media buyers to go through an auction-based process instead of manual negotiations for displaying their ads on digital platforms. It is one of the most innovative method of advertising which facilitates the buying and selling of
Published By : Change in technology has been significantly higher in the last decade compared to earlier. India is home to more than 400 million millennials, an era wherein the world around is pacing swiftly with a negligible margin for pausing. Each day is marked with a breathtaking innovation that progresses towards constant modification. To
Published By : iCubesWire, the technology performance driven digital agency, has bagged the integrated digital mandate for real-estate developer Ambience Group. The agency will be responsible for handling the 360-degree digital marketing functions of the brand covering ORM, listening, managing social channels, website, digital creatives, media spends and performance marketing. Speaking on the announcement, Ankush Kaul,
Published By : A step towards the digital transformation In recent times, our world has experienced penetration of technology into the digital realm and witnessed a glimpse of the escalation in human lives. Due to this quick advancement of technology, the gap seems to blur the lines between humans and machines, credit for which goes
Published By : No industry is untouched by the interesting offerings that analytics and artificial intelligence have to offer. Digital marketing companies are no exceptions as they are embracing these technologies in a wide array of applications. Analytics India Magazine got in touch with Sahil Chopra, founder of iCubesWire for the same. Founded in 2010 iCubesWire extensively uses
Published By : Education company MBD Group has assigned its digital duties to iCubesWire following a multi-agency pitch. The agency will be responsible for managing the 360-degree social media strategy for Facebook, Twitter, LinkedIn and Instagram. Monica Malhotra, Managing Director of MBD Group, said, “We are excited to on-board iCubesWire as our digital partner.
Published By : It wasn’t for nothing that Ross in the series Friends, when they tried to take a sofa up the building kept saying Pivot, Pivot, Pivot, to express a change in direction. While pivot found a poster boy in Ross, the start-up world too is well-experienced with the pivot. As you are growing your business, there comes
Published By: The agency’s new branch will offer solutions in the domain of artificial intelligence, augmented reality and software development for customised audience. iCubesWire, the technology performance driven digital agency, has launched an innovation centre called NXT. This centre will offer diversified ad solutions to their clients and partners. The centre will provide solutions
Published By: The digital domain has experienced a colossal penetration in the recent times and its acceptance amongst the masses is uncanny. It has experienced a hurricane of new possibilities in newer arenas, coupled with a steep rise in employment and many other such highs. Another benchmark in the field of digital is the
Published By: Sanjeeda Khan, 29, works as the Chief Delivery Officer at iCubesWire, where she is responsible for media buying, planning and making strategic alliances with immense expertise in performance marketing, email marketing, CPL, CPI, CPM, CPI, native & programmatic advertising. She started her career in 2010 and is an integral part of the organisation. What
Published By: Surviving and thriving amid the presence of large agency networks are the smaller, independent agencies, often referred to as ‘boutique agencies’. Quite often created by former employees of larger networks venturing out on their own, and sometimes by people from different professional backgrounds, these independent agencies are being increasingly recognised for their brilliant
Published By: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements. Organizations in today’s times are exploring the digital parameters and YES Bank is the latest
Published By: Central Park has assigned digital duties to iCubesWire for the second time consecutively. The agency will be responsible for managing social channels, ORM, listening, website, digital creatives, performance marketing and other media duties of the brand. In addition to the list, integration of advanced technology will also materialize this year. The in-house products created by
Published By: When we’re on a trip, we love to have good people giving us company throughout. Yes, it should work the same way at our work place because only then it’s called a Company, isn’t it? A company’s success depends upon not just its vision, but the people who build that vision. That’s why
Published By: Artificial Intelligence is an important component of the end-to-end digital revolution. There is tremendous interest and desire across organizations on how AI can be effectively used and the role of AI in organization’s operations. Availability of huge compute power at lower cost coupled with availability of large application data sets have