The question has always been there “Are Millennials the answer for brand’s rising business appetite? Let’s explore this further. How does it feel to be of 18-35 years old and someone’s favorite? If you are 18-35 years old and feel that no one likes you, you are wrong. There are lots and lots
The Human Resource industry as a whole is today witnessing a sea of change. Businesses in search of talent are no more concerned about just acquiring the skill sets, in fact, they are more than willing to substantially grow the resource pool with a unified approach of resource development. Technology is playing a pivotal role
Gurgaon, 8th May 2019: Chartering on vertical growth economics, iCubesWire, the digital marketing solutions and concepts provider is elated to announce Nishant Sharma as its Chief Business Officer. This latest development came as a strategic move to strengthen the organization while leveraging upon the best resources deployed. In this new role as the company’s Chief Business
Published By : Social media is unanimously considered one of the powerful tools for businesses when reaching out to consumers. Marketers call it B2C (Business to consumers). But that is not any thumb rule. For the last 5 years, research and analysis are loudly shouting about Social Media’s effectiveness even when it’s about Business to
Published By : The emergence of Distributed Ledger Technologies (DLTs) and its capability to disrupt traditional business value chains have made affiliate marketing industry also stand-up and acknowledge the potentials of blockchain. DLTs have an inherent advantage over legacy demand and supply side platforms in the affiliate marketing industry. It is more transparent, self-administrating with smart contracts,
Published By : In modern times, everything we do is recorded in the form of data. Oil, money, wealth and assets are not the most powerful things in the world. It’s ‘Knowledge’. The way knowledge is leveraged, makes it a magic lamp for every marketer. Data is like clay, everyone has it but not everyone
Published By : Organisations are increasingly striving to be intelligent, giving rise to decision-making systems that are based on analytical business models. Big data, analytics, predictive decision making and intelligence are jargons that are thrown around frequently in board room meetings and strategy discussions. However, according to a recent survey, conducted by Deloitte LLP, American
Published By : Facebook has announced the merging of the 3 platforms namely, Messenger, Instagram and WhatsApp. It is rebuilding the underlying infrastructure so that people who might use only one of Facebook’s properties could communicate with others within the company’s ecosystem. Though the date of incorporation hasn’t been finalized yet. Messaging helps people stay
Published By : iCubesWire, a leading digital marketing solution provider, has been enabling digital transformation for leading brands. The agency has marked a new milestone in innovative technology by introducing an AI enabled engaging tool for brands opting for video marketing. To begin with, the focus will be on women-oriented and real
Published By : iCubesWire, a digital marketing solution and concept provider, has bagged the integrated digital mandate for Bajaj Capital, from Bajaj Capital’s Wholly Owned Subsidiary – Investors India Technologies Private Limited. The agency will be responsible for managing a 360-degree digital marcom and strategy for the brand ranging from media spends, social media marketing, digital
Published By : iCubesWire, the performance marketing network, full service digital agency and product development organisation has bagged the digital mandate of Singer India Limited, a manufacturer & seller of sewing machines and home appliances. The agency will be responsible for handling 360-degree digital marketing for the brand which includes social media platforms,
Published By : New Delhi: iCubesWire, India’s leading performance marketing network, full service digital agency and product development organization has bagged the digital mandate of Janhit Jagran, the initiative of Dainik Jagran. The agency will be responsible for building strategies, creating campaigns, media buying & handling social media accounts of the brand namely Facebook, LinkedIn, Instagram
Published By : iCubesWire, a performance marketing network, full-service digital agency & product development organization has inaugurated a research & development center in Jodhpur, Rajasthan. Headquartered in Gurgaon, iCubesWire has branch offices in Mumbai, Bangalore, & London. The office in Jodhpur will be an extended arm of the organization which currently has 100+
Published By : Across the globe, researchers, doctors and social scientists are rallying to use AI systems to increase human lifespan and improve the quality of life. Last week, Indian think tank NITI Aayog and tech giant Microsoft India forged a partnership to leverage AI-based solutions in healthcare. The Redmond giant will help the Indian
Published By : In the digital economy, as brands race to engage with influencers to enhance their consumer outreach, they are likely dealing with a heavy influx of fake followers of their esteemed influencers. A report by Points North Group that measures influencer marketing reveals that up to 20% influencer followers are likely fraud. Brands