Published By: Artificial Intelligence deemed as the promising future that will satiate the up surge in technology. The wide deluge associated with AI is not even fully known to the mankind yet. Currently, we have delved into only a fraction of implications of artificial intelligence and the larger share of the pie remains unanticipated and
Published by: In an industry first, Metropolis- the pathology specialists will use AI enabled ad solutions. They have opted for iCubesWire’s technology solutions aiming to seamlessly bridge the gap between consumer & the brand. In today’s times, people are extremely occupied with their work life to an extent that the personal life takes a
Published by: Artificial Intelligence is undoubtedly the visionary future we’ve been craving for. The preliminary stage that is being witnessed is just a fragment of the vast amplitude waiting to be explored. Marketers are highly optimistic about the onset of AI and are leaving no stone unturned to assimilate its regulation. In Q2 last year,
Published by: The product aims to solve the biggest challenge for digital marketers – providing one platform for entire digital marketing spectrum. iCubesWire, a full-service agency and player in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge
Published by: There is a new wave that has hit the market – the emergence of chat-bots. In today’s times, every brand is exploring means to derive maximum benefit out of the wave. Directly or indirectly everyone is affected by artificial intelligence and soon it will play a predominant role in everyone’s lives. There is
Published by: Artificial Intelligence is the biggest buzzword going around this season. Everyone is engaging in discussions over chatbots and putting across their ideologies, assumptions and thoughts around it. It is one of the most searched topics on the Internet in recent times with a plethora of articles associated with it. Amidst all this, there
iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group Published by: iCubesWire has bagged the digital media mandate for AMB Group, a real estate developer of Delhi NCR. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers
The concept of revenue sharing—paying commission for referred business—predates affiliate marketing and the Internet. The translation of the revenue share principles to mainstream e-commerce happened in November 1994, almost four years after the origination of the World Wide Web. Published by: Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail, and web site syndication capture much of the attention of online retailers, affiliate marketing carries a much
Agency honchos pen their thoughts on #Budget 2018 Published by: Ashish Bhasin, Chairman & CEO South Asia – Dentsu Aegis Network: The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed
Digital advertisers have drawn up a wish list for the Union budget that is just around the corner. This includes sops for PSUs for digital advertising, tax benefits to SMEs for digitization of their businesses, educating the youth and creation of jobs. In addition to allocation of budgets for Digital Infrastructure Development, industry leaders are also
Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days. Published by: As an entrepreneur, if you don’t have a visible strong brand, customer loyalty will be hard to come by. The social media platforms have made the entire
Some important questions you should ask yourself when choosing a career path. by Sahil Chopra Published in: The Times Of India (Print Edition)
Unless you have been living under the rock, the shift from television/print to digital media in terms of total ad spend is ubiquitous. But what’s less obvious though certain is the impact. What cable TV did to ad industry around 25 years back, programmatic advertising will be the déjà vu for digital ad space where
Imagine that your marketing efforts for your brand/product drive traffic to a third-party vendor or business, who then pays you money for the traffic. Sounds rather far-fetched and/or confusing? It’s actually quite simple. Welcome to the world of affiliate marketing. Published by: What is Affiliate Marketing? Affiliate marketing is an internet-based system where affiliates are paid for driving
With Christmas just a couple of days away and with a weekend leading up to it, India’s advertising fraternity is in joyful spirits. Published by: Offices have been decked up with traditional Christmas colours of red, white and green. Some, like Utopeia Communicationz, have even put up a real Christmas tree in their office.