The strategic initiatives of Finance Minister Nirmala Sitharaman have fostered optimism in a variety of sectors, including education, electronics manufacturing, MSMEs, and women’s entrepreneurship. Stakeholders anticipate transformative results, considering the budget to be essential for promoting inclusive growth and establishing India as a global center for innovation and enterprise. Swapnil Mishra from the APAC News
According to a recent survey conducted by ad tech platform- iCubesWire, more than half of the consumers don’t trust influencer content at all in today’s times and about 36% of them admitted that influencers have never influenced their purchase decisions. In the contemporary times when influencer marketing has grown exponentially in the past couple of
SEBI and ASCI have tightened their guidelines, mandating registration for influencers in the BFSI sector to ensure accountability and transparency. Experts say it could result in significant changes to the marketing strategies, requiring strategic marketing and ad spending, with brands being extra cautious. The rise of ‘finfluencers’ (financial influencers) for investment advice, has raised serious
According to a recent survey report rolled out by AI ML technology platform, iCubesWire, about 85% of fans are aware of influencers promoting the T20 World Cup, with a significant 81% influenced by T20 World Cup advertisements to purchase products or services. One of the leading ad technology platforms from India, iCubesWire has rolled out
In his interaction with Marketing Mind, Sahil Chopra, Founder and CEO, iCubesWire, threw light on how the company’s positioning has changed from that of an email marketing company in 2010 to a Global AdTech platform now; the ‘consolidation’ vision for its three platforms- Pie, Grab, InfluenceZ; the high probability to sign a large private equity
Explore Mazen Bahnassy’s journey to lead iCubesWire’s influencer marketing division in the MENA region. Witness his strategic vision, marketing prowess, and the promising future he envisions. Amidst the glittering skyline of Dubai, a narrative unfolds that is set to redefine the contours of influencer marketing across the Middle East and North Africa (MENA). It’s a
Brands’ love for influencer marketing is undying and will only grow more intense. With 2024 just around the corner, marketers have a long list of influencer marketing trends to leverage. The ever-evolving influencer landscape is experiencing a growth spurt in ad spending in the UAE, which is expected to grow at an annual rate of
If you’ve been closely following the dynamic tech scene in the Middle East, you’re well aware of its continuous innovation. Brace yourselves, because 2024 is poised to be a pivotal year for the region’s advertising technology (ad-tech) industry. Let’s delve into the anticipated trends that are set to shape the landscape throughout the upcoming year. Programmatic Ads:
With a career spanning over 15 years in media and sales management, Maalouli has a track record of driving growth and innovation. His tenure at organisations like Choueiri Group and Bayut&Dubizzle is marked by transformative leadership and strategic prowess in marketing, client servicing and team management. Ad Tech platform iCubesWire has announced the elevation of
Dubai: The ad-tech platform iCubesWire has expanded its base of operations to Saudi Arabia, with an office in Riyadh. The company now has six offices across its network and with a workforce of 350 plus. The MENA region’s digital advertising sector is projected to cross $9 billion by 2025. The iCubesWire’s Saudi push will see
This strategic move strengthens the company’s commitment to creating a strong foothold within the MENA region’s thriving digital advertising sector, which is projected to surpass nine USD billion by 2025, the platform stated in a press release. iCubesWire, a global Ad Tech audience platform, has announced their expansion into the Saudi Arabia market with a
This strategic partnership aims to elevate brand awareness and customer engagement in the booming markets of the United Arab Emirates and Qatar. iCubesWire, a global adtech platform with content production and influencer marketing capabilities, has bagged the influencer marketing mandate for Himalaya, the multinational wellness and personal care brand. This strategic partnership aims to elevate brand awareness and customer engagement in the booming
iCubesWire, a global Audience Ad Tech Platform, has announced interactive ad solutions and influencer marketing campaigns tailor-made for the upcoming World Cup and the festive season. The company is set to help brands across industries in amplifying their reach and scoring the most engagement by tapping into the fervour of cricket, a sport celebrated with
On Friday, August 25th, 2023, iCubesWire held its Chapter 1 of the India Influencer Conclave’23 series at the Camellias Club in Gurgaon, India. With the influencer marketing landscape expected to be valued at $84.89 billion by 2028, the event distinguished itself as the first to bring over 40 brands, 50 key influencers, and platform experts
Bengaluru (Karnataka) [India], September 8: iCubesWire, a global Ad Tech Platform, has announced an exciting partnership with Meesho, India’s only true e-commerce marketplace. With 140 million annual transacting users, over 1.3 million sellers and ~ 120 million active product listings across 30 categories, Meesho aims to fuel the discoverability of a wide assortment of products