A peek at the week: iCubesWire’s Gauri Awasthi

Awasthi was previously engaged with GroupM and Cheil Worldwide. 

Gauri Awasthi was recently appointed as iCubesWire’s chief business officer.

ETbrandequity – 27 April 2017

“Driving energies, bringing a positive change and understanding the core values is always on the top priority when I take up a new challenge.” is Gauri Awasthi’s mantra. The chief business officer at iCubesWire, has been serving in the industry for over 16 years with her creative and business intelligence acumen. Awasthi was previously engaged with GroupM and Cheil Worldwide where she worked as regional digital head. In this week’s edition of A Peek at the Week, Awasthi dishes on her goals, her vision, her multitasking skills, her thoughts on partying and her experience in maximum city

Let’s take a plunge into what Gauri Awasthi’s first week at iCubesWire has been like…

Dynamic people with focused goal:

People don’t breathe except at parties! Seriously! Updating the clients every minute, delivering beyond the expectations, making the campaigns work with every possible action and staying united to help each other at every step, was the first day scene. My reaction to this was- Wow! I really belong here. The first day was all about meeting people and absorbing the great culture. The second day, I was on field! Pitching and planning.

Before We Know Where We Are! We need to be there!

The above is little rephrased by me as this is my mantra that I follow and drive my team with. The internet space is so fast that one needs to be not on toes but the tip of the toe nails. Exaggerated! No, it’s not! People who work with me know that how rapid I drive my team to absorb the change. Working with iCubesWire team, I never have to push people hard here. They are self-motivated monsters, ideas are on their minds while food on the table, during lunch times. I’m glad to take them along in the mission to transform the company into the most promising state-of-the-art one-stop agency a corporate would desire to have.

Multitasking with precision!

Usually people have excuses of not been able to handle multiple tasks at one time. I have been lucky enough to engulf the skill of multitasking with precision. The third day was all about that! Having internal meetings, incorporating new goals, sitting with everyone, and having lunch and coffee with a few, preparing the teams for coming next challenges! All done in one whole day! Satisfied while I went to sleep thinking about the 4th day!

No goddamn party!

Parties are a big NO where people have lot to do! But that’s not true here! I love to party hard but it gives you more relief when your well-deserving team parties harder after such sheer hard work. We religiously have our share of “eat… drink… dance… sleep… repeat” adventures. Besides, the young team has a habit of turning work into fun wherever possible. We all enjoyed shooting a video in-house as a part of our own rebranding effort.

Mumbai was calling:

It’s a just a few weeks, and I’m experiencing the changes in a big way. Recently we set up Mumbai office to meet the growing demand of expertise in digital marketing and to support our growing base of clients in the region. There’s more to come. I will keep you posted.

“Dream big! Work Hard! Stay Focused! And surround yourself with good people!