Konica Minolta assigns its social media duties to iCubesWire

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iCubesWire, a digital marketing solution and concept provider, has bagged the social media mandate for Japanese Technology Company, Konica Minolta. The agency will be responsible for managing the social media channels, social campaigns, media spends and ORM of the company. The account was won post a multi-agency pitch.

Commenting on the development, Sanjay Monga, Dy. general manager – sales planning and communication, Konica Minolta, said, “We are keen to intensify our digital presence in the Indian market and want the rate of engagement to inflate further. iCubesWire displayed just the right farsighted approach and a profound understanding of the digital domain. Their distinct strategies clubbed with remarkable creativity caught our attention and we look forward to soaring greater heights in the digital sphere.”

Shipra Atrya, manager digital marketing and corporate communications for Konica Minolta India, said, “We look forward to a distinct start with iCubesWire and are certain that the partnership will garner desired results thereby elevating the brand presence further. The impact of the state-of-the-art ideas will surely be interesting to witness.”

Speaking on the win, founder and CEO of iCubesWire, Sahil Chopra, said, “We are excited to have added Konica Minolta in the list of our esteemed clientele. It is a phenomenal win for us and we are ardent to put our best foot forward that engages the customers and elevates the digital presence of the brand. Our team is geared up to present path-breaking ideas and strategies which will accomplish the requisite of the brand.”