Ever since apple has announced that its latest iOS will enable ad-blocking through its default browser ‘Safari’ which is the most used browser in US. It created an environment of panic among Affiliate marketers who see it as a great threat on their business. Ad-blocking software have been in existence and accounts for estimated loss
The origination of Ad blocking apps has created the ambiance of panic among marketers. The situation seems like their affiliate ads are not going to work out but, this not something about creating panic. Paying heed to some tips given would ensure you the same. If you are an advertiser and spending a considerable budget
Affiliate Marketing has gained a foothold in marketing industry and is being seen as a promising marketing channel where advertisers can pay on the basis of performance of the publishers. Every week new surveys and studies by organizations reveal that affiliate marketing is growing and earning the trust of more and more brands making them
It may be shocking but according to DoubleClick, the average click-through rate for display ads is 0.06% which is quite low than even getting a click from 1000 impressions. It clearly indicates that B2B marketers don’t consider affiliate marketing worthwhile for them as this approach does not live up to their expectations. But, actually it
Programmatic advertising has been the topic of discussion among marketers for long and it has been adopted by many marketers. This is the programmatic method of displaying ads which is completely automatic done without the involvement of a single human being. The comprehensive automated process makes it more potential and fruitful. The number of marketers
Internet is full of information and a major part of information on the internet is free. Millions of blogs and websites are updated every day with information and people access it free of cost. Audience pay by giving attention to the brand messages given alongside with the content in the lieu of getting information free
Marketers in Affiliate Marketing industry have been following the same strategy of buying ads for number of clicks or impression. But having a ‘Buy now’ button on display ads can increase the probability of getting the conversion done up to manifolds. The ever-changing fast paced technology is bringing new technology every time to ensure that
Programmatic Buying is being gaining traction day by day. Marketers love to make the process of buying ads automated where there is no involvement of human being. The process is efficient enough to display ads at the right place to produce desired results in the limited budget by showing ads only to those who have
Spray and pray method does not work at all these days. Marketers need to be equipped with technology and insights for fetching desired results. Today the audiences have become smarter as they know your marketing obsession and even the tricks to get discount from the brand say by abandoning cart. You need to prevent them
In the era of high end technology solutions audience have got smart enough to install ad-blocking software in their systems to prevent the website owner from displaying the ads. It has become difficult for marketers to ensure that their ads are being displayed at the right place at right time and before right audience. Advertisers
Display remarketing for affiliate marketing ensures better ROI than trying to pursue only new customers every time. It also prevents brands from becoming a reason for inconvenience of people who don’t need their service or product. Let’s create a situation; you are preparing a presentation in mid-night instead of sleeping comfortably because you have to
Native Ad is inherited with the power of being non–intrusive like pop-ups. Marketers have leveraged the success of Native ads on desktops and now they are also gaining huge success on mobile. They remarkably match the look and feel of the webpage which makes them non-intrusive ensuring that it does not deteriorate the brand image
In-app Mobile Ads in Affiliate marketing has boomed tremendously in recent years. Mobile First strategy is working awesome in bringing umpteen numbers of conversions to the advertisers. Advertisers prefer promoting their apps along with their websites because people spend more time with their smart phones than desktops and according to e-Marketer total mobile spent globally
Re-targeting is being used as the most effective tool in Affiliate Marketing. A customer once visited your website can leave the page at any stage of the purchase funnel. He needs to be retargeted to make him purchase the product. The concept of retargeting is very simple. When you know a person liked a particular
Today’s tech savvy customers use multiple devices. They research about the product well, discuss with their peers before clicking on payment button. What is Cross-Device Targeting? Someone wants to buy an Air conditioner starts searching it on Google in his smart phone while travelling. He likes an air conditioner of renowned brand and immediately shares