Programmatic advertising has been a buzzword in India since its inception as it eradicates human involvement in placing ads and works in real-time. The lack of knowledge about programmatic advertising is the biggest reason for marketer’s hesitation to brace it. Doing Programmatic advertising is not a rocket science, it just requires knowledge about DMP, DSP,
Many brands and advertisers are still chasing their prospects with the old-fashioned cookie based retargeting. Once the user clicks on any ad and lands on the landing page of the advertiser to see a product or services, the same product follows him everywhere. Sometimes it gets annoying to the user and deteriorates the brand reputation.
Display Marketing is actually unstoppable. Sooner or later it will be the primary promotional strategy for all business in future. It’s dynamic in nature and encompasses all marketing requirements like branding, re-marketing, and ultimately converting the prospect into customer. Rather, it is sometimes better than TV ads which is the most conventional method of promotion.
The rise of Ad Blocking is quietly imposing a question mark on the growth of display advertising, however, the rise of programmatic advertising favours as a strong point to lead the topic. The technology is continuously favouring the display advertising also everyday improving the working, transparency and the efficiency of the most acceptable niche of
Programmatic advertising is being accepted by more number of advertisers and publishers these days where header bidding is acting as a catalyst for its acceptance. They are now choosing the platform which is fully automated but still it’s also in developing phase. Publishers have to go through ‘waterfall’ approach for offering their inventory to the
Most of the advertisers are continuously cramming the buzz word “Mobile First” these days and pushing the same with a lot of capital. The need to keep mobile at the first position emerged when the number of smartphone users in the world rose significantly. Now, there are approximately 2 billion smartphone users globally. But, still
The lifestyle of the people is changing with technology and programmatic video advertising is influenced by the same. There was a time when many people used to watch TV together later there was one gadget for everyone like desktop or laptop but now one person is surrounded by many gadgets. The access of video in
Influencer marketing has driven a lot of attention of marketers and advertisers. It’s new and completely non-intrusive as it’s all about influencing instead of tempting or forcing. An influencer marketing campaign encompasses finding and sealing the deal with an influencer, developing content for the brand and finally making it viral. After everything is done, it’s
Programmatic advertising is a comprehensively automated process where no human intervention takes place. Marketers are also embracing it on a large scale. For the first time in 2015, programmatic digital display ad spend was 59% of total display ad spend which is more than traditional direct buying. The number is even expected to grow since
India is a country having world’s third largest internet user base thereby holding the potential to let e-commerce and other businesses flourish in a full-flagged manner. Affiliate Marketing acts as the anchor between merchants and consumers available online. According to a new research from Forrester, Affiliate Marketing Industry is expected to grow as big as
Ad Blocking has been in existence for long but it caught the Affiliate Marketer’s attention after Apple announced that it is allowing Ad Blockers in its App store. According to Statista, there were 190.5 million smartphone users in the US in 2015 which is expected to be 207.2 million in 2016 and a big chunk
Display marketing is growing continuously since it is capable to assist everyone with benefits. Advertisers get conversions, affiliates get paid for the traffic on their websites as well as the audience is not in loss since they get valuable content on publisher’s website free of cost in the lieu of just watching those ads. Display
The year 2015 got inundated with stats of studies and surveys. Most of them were signifying the rise of Affiliate Marketing worldwide. The platform is gaining traction because it is performance based which makes it economical. Here are 5 Stats to consider for Display Marketing in 2016 that built in 2015. 1. Display Ad Spent
Display Ad industry is growing big day by day and making advertisers pour money into through its convincing results. Also it has been facing issues since its inception which keep changing with time. Every year there are new expectations, challenges and issues before affiliate marketing industry. The year 2015 also got surrounded with the issues
Affiliate Marketing touched new avenues this year. Studies and researches held it in limelight where the experts kept talking about them. All the achievements and fame of Affiliate Marketing made one thing clear that the performance is going to continue this year as well. Since, change is the law of life marketers should keep trying