The mobile phone is the most popular digital device on the planet with 1.7 billion users and counting. It is by far the most convenient, user friendly and a constantly evolving medium. There are new mobile marketing trends emerging with the blink of an eye and 2017 is surely going to be one such remarkable
Display advertising was primarily intended to increase the traffic on the online stores. The motto of mobile advertising is to boost the number of conversions of the brands that are present online but Hyperlocal Mobile Advertising has taken it beyond online stores as brick and mortar stores are now leveraging the benefits of display advertising
Most of the advertisers are continuously cramming the buzz word “Mobile First” these days and pushing the same with a lot of capital. The need to keep mobile at the first position emerged when the number of smartphone users in the world rose significantly. Now, there are approximately 2 billion smartphone users globally. But, still
Mobile has become one of the best mediums to reach a large mass of audience in India since people spend more time with mobile than television or laptops. India has the third largest user base of smart phones in world after China and US with 167 million smart phones users in 2015. Moreover, India is
Ever since apple has announced that its latest iOS will enable ad-blocking through its default browser ‘Safari’ which is the most used browser in US. It created an environment of panic among Affiliate marketers who see it as a great threat on their business. Ad-blocking software have been in existence and accounts for estimated loss
The origination of Ad blocking apps has created the ambiance of panic among marketers. The situation seems like their affiliate ads are not going to work out but, this not something about creating panic. Paying heed to some tips given would ensure you the same. If you are an advertiser and spending a considerable budget
Programmatic Advertising is one of the future leading segments of Affiliate Marketing. It is being embraced by marketers in full swing as RTB (Real Time Bidding) is proving to be more fruitful than conventional methods of Display Marketing. Programmatic Advertising helps both advertisers and publishers to get the best of their investment and efforts respectively.