Browsing category Digital Marketing

Do you lose track of time every time you open Instagram? Are you inevitably spending hours scrolling through reels? Well, this is not a social media addiction you need rehab for but a recent change in Instagram’s algorithm that has enticed users to spend as much as 100 minutes daily just on video content. Is

These LOL-worthy encrypted messages are the future of visual content. One million memes are shared daily on Instagram. This staggering number is not being monetized enough by brands. We have listed down every reason why brands should take memes seriously: As Covid hit the world, lockdown compelled users to increase their screen time in the

Research by Reuters in 2017 said that the global business intelligence market is expected to grow from $15.64 Billion in 2016 to $29 Billion by 2022, with a CAGR of 11.1%. Business Intelligence means innovations, technologies, applications, and practices for assembling, unifying and representing business information and data reports. The motive behind BI is to

Talking about human nature, people get riled by the late responses made by anything or anyone. In the same way, this also implies on websites. And because of which the percentage of your bounce rate increases. According to a study by RocketFuel the most average bounce rates fall between 26% and 70% for most websites. To reduce this

Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process.   What is programmatic media buying? Programmatic media buying technology refers to the automated process of buying ad space in the digital media, by the real-time bidding process. Cutting edge technology that can