Display advertising is a give and take relationship between advertisers and publishers. It is being done through affiliate marketing companies which act as the medium between both. The publishers are paid and advertisers pay price for every action done by publishers for them. But, what if a thought strikes in advertiser’s mind that he would
Banner is one of the most important elements of display advertising also known as ‘Affiliate Marketing’. Banners are placed on different websites and portals to attract customers and get clicks on the ad where they ultimately reach to the landing page. If the customer buys anything from the landing and checks out successfully, a conversion
Videos have been a great way for brand awareness since the first video advertisement was aired in 1941 on television. Internet users in India spend approximate 5 hours on the net every day and therefore, Affiliate Marketing is now evolving with a new tool to engage and convert internet users called ‘Online Video Ads’. 243.2
The ultimate aim of marketing is to derive sales whether affiliate marketing or traditional marketing methods. With the passage of time and technology enhancement the methods of marketing, their objectives and methods of evaluating success have got different. The multichannel marketing approach is what making brands flourish with leaps and bounds. Marketers approach customers with
Both advertisers and publishers involved in Affiliate Marketing in India and offshore struggle with tracking technologies every time. The most reliable method they are using currently is ‘cookies’ which they use to track the conversions as well as to understand the customer behavior. On the basis of cookies they also retarget the customers the latest
A sudden mount in the use of smart phones has brought mobile marketing in limelight. Affiliate Marketing professionals in India have been working on desktops to draw users attention to the product or services they are promoting under different campaigns like CPS, CPC, CPI, CPL, CPV and CPM etc. But, the significant rise in the
Multichannel Marketing is a good approach. Along with outbound marketing, brands and businesses are also focusing on different digital marketing channels where affiliate marketing is enticing in India because it is performance based. When a brand decides to add Affiliate Marketing in its promotional practices there are many things to be considered upon. Choosing a
After revelation of Gartner’s predictions in Mobile Advertising for Affiliate Marketing Industry marketers are imbued with positive vibes. Past year witnessed 58% growth from 2013 to 2014 and it is expected to grow immensely. The developments in technology will lead the way and the affiliate marketing through mobile advertising has a long way to go
Affiliate Marketing is growing by leaps and bounds availing the virtues of being performance based. Advertisers find it the most affordable and frugal way to get sales generated as they need to pay after getting the action done. More and more merchants are using it for selling products, getting leads and driving traffic on websites
With the passage of time the world is getting digital and the number of smart phones is remarkably rising. Therefore, marketers involved in Affiliate Marketing are making the best use of Mobile Advertising in India. Smart phones are primarily used for calling but their utility is increasing day by day. They are multi-functional as apart
Affiliate Marketing or Performance Marketing is based on two wheels – Advertisers and Publishers along with an ad network combining them. This is simply the give and take system where advertisers pay and get sales from publishers. Publishers place advertiser’s ads on their websites to sell their services or products. These ads are placed in
India is showing rampant growth in the realm of Affiliate Marketing with the abundance of Affiliate Marketing Networks which are significantly rising in number. Both publishers and advertisers are harnessing the advantage of this platform where they are devoid of the risks of any loss. Their profits may differ in the volume but they are
Advanced affiliates prefer to sign up with only those Ad networks in India offering deep linking facility as it helps them maximize the chances of getting the action done. It ultimately helps them to increases the bottom line. With the advent of this facility in performance based marketing, the process got more targeted. What is
No doubt, Affiliate Marketing is gaining grounds in India. E-commerce portals just love it as they get a path to enter into performance based marketing offering optimal results with minimal risk involved. Traditional methods like print, radio or television makes you spend boatloads of money to provide brand awareness but cannot ensure sales generated. CPA
Many bloggers have turned their hobby into a primary source of income. Either they signed-up with any affiliate ad network or Google’s Adsense program. They get paid for some actions done with affiliate ad networks and for every genuine click in Google’s Adsense program. There are many more bloggers struggling to drive traffic on their