A performance based model by which an E-commerce retailer pays an external website for traffic is known as affiliate marketing. It is the process of promoting other person’s products/services on your website. In simpler terms, affiliate marketing is a process wherein you like a product/service, you promote it with the others and every time there
iCubesWire will be present at Affiliate World Asia – the global affiliate conference being held on 6th-7th December 2017 in Bangkok, Thailand. Mr. Sahil Chopra, founder & CEO will be happy to meet you over discussions & meetings. Please email us for booking an appointment –sahil@icubeswire.com Affiliate World Asia is the world’s largest super affiliate conference
An Impression in CPI campaign is aimed to achieve view-ability and brand awareness. The success of the CPI ad campaign depends on the number of people view it. Publishers are paid on the basis of the numbers of impressions. But, how advertisers can make sure that branding is done in the picture perfect manner without
Undoubtedly display is a dynamic and potential marketing strategy since it catches the attention of marketers every now and then and becomes the talk of the town. In our last post, we have talked about CMP (Creative Management Platform) already which is not enough to appreciate the technology and platform display has acquired so far.
Display Advertising has been one of the most successful medium of promotion for advertisers. They have embraced it because of its performance and efficiency. It is continuously improving with the new technology day by day. The technology driven promotion technique has again upgraded the approach of acquiring and retaining the customers. The technique works on
Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success. According to a recent report by Page Fair, ad block users have got just doubled in last one year which are roughly counted as 419 million on mobile today from 198 million around the globe.
Programmatic advertising is being accepted by more number of advertisers and publishers these days where header bidding is acting as a catalyst for its acceptance. They are now choosing the platform which is fully automated but still it’s also in developing phase. Publishers have to go through ‘waterfall’ approach for offering their inventory to the
Ad Blocking has been in existence for long but it caught the Affiliate Marketer’s attention after Apple announced that it is allowing Ad Blockers in its App store. According to Statista, there were 190.5 million smartphone users in the US in 2015 which is expected to be 207.2 million in 2016 and a big chunk
Affiliate Marketing touched new avenues this year. Studies and researches held it in limelight where the experts kept talking about them. All the achievements and fame of Affiliate Marketing made one thing clear that the performance is going to continue this year as well. Since, change is the law of life marketers should keep trying
Internet is full of information and a major part of information on the internet is free. Millions of blogs and websites are updated every day with information and people access it free of cost. Audience pay by giving attention to the brand messages given alongside with the content in the lieu of getting information free
Real-Time Bidding and Programmatic are the latest technologies awaiting all marketers in affiliate marketing industry to embrace them. The efficiency of both of them is continuously making marketers to increases their budget in the same. RTB and Programmatic are the terms being used very commonly by marketers these days but still there are many who
Affiliate Marketing is now touching the heights of technology when it moves from manual to programmatic. Marketers are calculating the pros and cons of both to evaluate the best form of affiliate marketing. This is the point of time when none of them is fully accepted or discarded. It serves different benefits and detriments to
Real-time bidding in programmatic advertising is being availed by advertisers, publishers and marketers in larger numbers. As soon as they are getting acknowledged of the benefits and transparencies in programmatic advertising, they are embracing it and the number of such marketers is increasing day by day. Two platforms DSP (Demand Side Platform) and SSP (Supply
Multitude of latest researches published online creating a buzz in the market and making people pump money into Affiliate Marketing. Advertisers are constantly increasing their budget on affiliate marketing as they are getting desired results. According to ZenithOptimedia, global internet ad spent will overtake Television ads by 2020 while some experts says it’s just the
Another name of Affiliate Marketing is Pay-for-Performance and it is being embraced by a multitude of brands and organizations just because they have to pay after getting the actions done while tracking the performance of publishers. But, the only loophole in Affiliate Marketing is having fraudsters along with some loyal affiliates giving quality conversions. It