As the number of people subscribing internet in their mobile phones is constantly and significantly rising. There were 349 million unique mobile users in India in 2014 and & 70% traffic is arriving from mobile phones on web. The data is encouraging for merchants and retailers to get them their apps developed and let the
Another name of Affiliate Marketing is Pay-for-Performance and it is being embraced by a multitude of brands and organizations just because they have to pay after getting the actions done while tracking the performance of publishers. But, the only loophole in Affiliate Marketing is having fraudsters along with some loyal affiliates giving quality conversions. It
Display advertising is a give and take relationship between advertisers and publishers. It is being done through affiliate marketing companies which act as the medium between both. The publishers are paid and advertisers pay price for every action done by publishers for them. But, what if a thought strikes in advertiser’s mind that he would
Affiliate Marketing is full of challenges to keep customers engaged with the brand by displaying relevant ads on web pages and through other mediums. Rich media advertising is advanced form of nonlinear marketing where banners are made more interactive as compared to standard banners being used so far. In order to understand Rich media ads
Banner is one of the most important elements of display advertising also known as ‘Affiliate Marketing’. Banners are placed on different websites and portals to attract customers and get clicks on the ad where they ultimately reach to the landing page. If the customer buys anything from the landing and checks out successfully, a conversion
Videos have been a great way for brand awareness since the first video advertisement was aired in 1941 on television. Internet users in India spend approximate 5 hours on the net every day and therefore, Affiliate Marketing is now evolving with a new tool to engage and convert internet users called ‘Online Video Ads’. 243.2
The ultimate aim of marketing is to derive sales whether affiliate marketing or traditional marketing methods. With the passage of time and technology enhancement the methods of marketing, their objectives and methods of evaluating success have got different. The multichannel marketing approach is what making brands flourish with leaps and bounds. Marketers approach customers with
Both advertisers and publishers involved in Affiliate Marketing in India and offshore struggle with tracking technologies every time. The most reliable method they are using currently is ‘cookies’ which they use to track the conversions as well as to understand the customer behavior. On the basis of cookies they also retarget the customers the latest
A sudden mount in the use of smart phones has brought mobile marketing in limelight. Affiliate Marketing professionals in India have been working on desktops to draw users attention to the product or services they are promoting under different campaigns like CPS, CPC, CPI, CPL, CPV and CPM etc. But, the significant rise in the
Multichannel Marketing is a good approach. Along with outbound marketing, brands and businesses are also focusing on different digital marketing channels where affiliate marketing is enticing in India because it is performance based. When a brand decides to add Affiliate Marketing in its promotional practices there are many things to be considered upon. Choosing a
After revelation of Gartner’s predictions in Mobile Advertising for Affiliate Marketing Industry marketers are imbued with positive vibes. Past year witnessed 58% growth from 2013 to 2014 and it is expected to grow immensely. The developments in technology will lead the way and the affiliate marketing through mobile advertising has a long way to go
Affiliate Marketing is typically a system including Advertisers, Affiliate Ad Networks, and Publishers where they mutually benefit each other. But current methods of executing the process are going to be the procedure of bygone era. The whole system especially in India relies on flashing banners, pop-up ads, and discount-only conversions so far. Some revolutionary
Mobile Ads are the buzz word these days. Affiliate Marketing in India is ready to embrace the revenue generation strategy through mobile apps. It is a milestone in marketing regime that has is continuously achieving different benchmarks and looking to expand the reach of marketers while making it easy for the consumers to find products.
Affiliate Marketing is executed using banner ads, flash ads, videos and has been an integral part of digital marketing but a new approach of marketing has been a buzzword presently. It is emerging as the most effective technique of branding and sale/lead generating. Gone are the days when banner ads or flash ads in the
Affiliate Marketing is growing by leaps and bounds availing the virtues of being performance based. Advertisers find it the most affordable and frugal way to get sales generated as they need to pay after getting the action done. More and more merchants are using it for selling products, getting leads and driving traffic on websites