Spray and pray method does not work at all these days. Marketers need to be equipped with technology and insights for fetching desired results. Today the audiences have become smarter as they know your marketing obsession and even the tricks to get discount from the brand say by abandoning cart. You need to prevent them
In the era of high end technology solutions audience have got smart enough to install ad-blocking software in their systems to prevent the website owner from displaying the ads. It has become difficult for marketers to ensure that their ads are being displayed at the right place at right time and before right audience. Advertisers
Display remarketing for affiliate marketing ensures better ROI than trying to pursue only new customers every time. It also prevents brands from becoming a reason for inconvenience of people who don’t need their service or product. Let’s create a situation; you are preparing a presentation in mid-night instead of sleeping comfortably because you have to
Native Ad is inherited with the power of being non–intrusive like pop-ups. Marketers have leveraged the success of Native ads on desktops and now they are also gaining huge success on mobile. They remarkably match the look and feel of the webpage which makes them non-intrusive ensuring that it does not deteriorate the brand image
Real-Time Bidding and Programmatic are the latest technologies awaiting all marketers in affiliate marketing industry to embrace them. The efficiency of both of them is continuously making marketers to increases their budget in the same. RTB and Programmatic are the terms being used very commonly by marketers these days but still there are many who
Affiliate Marketing is now touching the heights of technology when it moves from manual to programmatic. Marketers are calculating the pros and cons of both to evaluate the best form of affiliate marketing. This is the point of time when none of them is fully accepted or discarded. It serves different benefits and detriments to
In-app Mobile Ads in Affiliate marketing has boomed tremendously in recent years. Mobile First strategy is working awesome in bringing umpteen numbers of conversions to the advertisers. Advertisers prefer promoting their apps along with their websites because people spend more time with their smart phones than desktops and according to e-Marketer total mobile spent globally
Programmatic advertising is being embraced by marketers because of being more transparent and profitable. Real-Time Bidding in Programmatic advertising requires demand side and supply side platforms called DSP (Demand Side Platform) and SSP (Supply Side Platform). Advertisers are at demand side and require DSP to find the most lucrative inventory. DSP is the platform that
Real-time bidding in programmatic advertising is being availed by advertisers, publishers and marketers in larger numbers. As soon as they are getting acknowledged of the benefits and transparencies in programmatic advertising, they are embracing it and the number of such marketers is increasing day by day. Two platforms DSP (Demand Side Platform) and SSP (Supply
Re-targeting is being used as the most effective tool in Affiliate Marketing. A customer once visited your website can leave the page at any stage of the purchase funnel. He needs to be retargeted to make him purchase the product. The concept of retargeting is very simple. When you know a person liked a particular
Multitude of latest researches published online creating a buzz in the market and making people pump money into Affiliate Marketing. Advertisers are constantly increasing their budget on affiliate marketing as they are getting desired results. According to ZenithOptimedia, global internet ad spent will overtake Television ads by 2020 while some experts says it’s just the
Today’s tech savvy customers use multiple devices. They research about the product well, discuss with their peers before clicking on payment button. What is Cross-Device Targeting? Someone wants to buy an Air conditioner starts searching it on Google in his smart phone while travelling. He likes an air conditioner of renowned brand and immediately shares
With the passage of time customers are getting more demanding and technical so it’s high time to serve them with creative ideas, technical advancements and the most necessary right product at right time. Affiliate Marketing provides them the most favorable platform to sell their products with no restrictions of border and timings. Low overheads and
Recently introduced Google’s Mobile-First Rule will pull the SERPs of responsive websites up. So, it can be clearly understood that mobile display ads will be fruitful on responsive websites only. But, making website responsive is enough? A publisher having responsive website can ensure high revenue? Paying heed to blog published on ComScore.com ‘60% of total
Programmatic Advertising is one of the future leading segments of Affiliate Marketing. It is being embraced by marketers in full swing as RTB (Real Time Bidding) is proving to be more fruitful than conventional methods of Display Marketing. Programmatic Advertising helps both advertisers and publishers to get the best of their investment and efforts respectively.