Undoubtedly display is a dynamic and potential marketing strategy since it catches the attention of marketers every now and then and becomes the talk of the town. In our last post, we have talked about CMP (Creative Management Platform) already which is not enough to appreciate the technology and platform display has acquired so far.
Display Advertising has been one of the most successful medium of promotion for advertisers. They have embraced it because of its performance and efficiency. It is continuously improving with the new technology day by day. The technology driven promotion technique has again upgraded the approach of acquiring and retaining the customers. The technique works on
Display Advertising has been flourishing since its advent but Ad Blockers appeared as stumbling block in its journey of success. According to a recent report by Page Fair, ad block users have got just doubled in last one year which are roughly counted as 419 million on mobile today from 198 million around the globe.
The rise of Ad Blocking is quietly imposing a question mark on the growth of display advertising, however, the rise of programmatic advertising favours as a strong point to lead the topic. The technology is continuously favouring the display advertising also everyday improving the working, transparency and the efficiency of the most acceptable niche of
Programmatic advertising is being accepted by more number of advertisers and publishers these days where header bidding is acting as a catalyst for its acceptance. They are now choosing the platform which is fully automated but still it’s also in developing phase. Publishers have to go through ‘waterfall’ approach for offering their inventory to the
Marketers are researching and developing new methods every time to promote their brand name and convince the prospects. The most convincing method wins the race in marketing. Native advertising holds such potential and a successful marketing campaign guarantees better ROI along with acquiring the customers who have more possibilities to return back. Making a native
Native Advertising is on the verge of flourishing with leaps and bounds while creating new records. There are many reasons that lead to the success of Native Advertising and many stats that indicate the full-fledged growth of the promotional strategy of display marketing. According to an article posted on Forbes Magazine, native ads are viewed
Most of the advertisers are continuously cramming the buzz word “Mobile First” these days and pushing the same with a lot of capital. The need to keep mobile at the first position emerged when the number of smartphone users in the world rose significantly. Now, there are approximately 2 billion smartphone users globally. But, still
The lifestyle of the people is changing with technology and programmatic video advertising is influenced by the same. There was a time when many people used to watch TV together later there was one gadget for everyone like desktop or laptop but now one person is surrounded by many gadgets. The access of video in
Influencer marketing has driven a lot of attention of marketers and advertisers. It’s new and completely non-intrusive as it’s all about influencing instead of tempting or forcing. An influencer marketing campaign encompasses finding and sealing the deal with an influencer, developing content for the brand and finally making it viral. After everything is done, it’s
A new and powerful strategy is being discussed at mainstream events is Influencer Marketing. Marketers always knew that the reference of any brand name from someone very close or influential works substantially. People believe it more than any ad run by the brand itself. The idea of promoting a brand name this way works well
Programmatic advertising is a comprehensively automated process where no human intervention takes place. Marketers are also embracing it on a large scale. For the first time in 2015, programmatic digital display ad spend was 59% of total display ad spend which is more than traditional direct buying. The number is even expected to grow since
Display Marketing has been growing immensely for last few years but its ad spend was always lower than search advertising ad spend. Marketers believed in search more because it was the good source of direct response from the audience. eMarketer’s report says that display advertising ad spend will surpass search in 2016 created an unconventional
India is a country having world’s third largest internet user base thereby holding the potential to let e-commerce and other businesses flourish in a full-flagged manner. Affiliate Marketing acts as the anchor between merchants and consumers available online. According to a new research from Forrester, Affiliate Marketing Industry is expected to grow as big as
Ad Blocking has been in existence for long but it caught the Affiliate Marketer’s attention after Apple announced that it is allowing Ad Blockers in its App store. According to Statista, there were 190.5 million smartphone users in the US in 2015 which is expected to be 207.2 million in 2016 and a big chunk