Real-time Ad Serving Platform to help brands target and engage customers.

Campaign Management

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  Support for various ad formats, including display, video, native, mobile and interactive ads.

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  Advanced targeting options, such as geo-targeting, device targeting, and audience segmentation.

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  Frequency capping to manage ad exposure and prevent ad fatigue.

Real-Time Bidding Integration

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  Seamless integration with multiple ad exchanges and SSPs.

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  Dynamic bidding algorithms to optimize bids based on available ad inventory and performance data.

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  Real-time analytics for rapid bid adjustments & campaign optimization.

Audience Data Segmentation

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  Integration with third-party data providers for enriched audience insights.

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  Audience segmentation and creation of custom audience groups.

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  Support for look-alike audience targeting based on existing customer data.

Reporting & Analytics

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  Comprehensive campaign performance reports with key metrics (e.g., CTR, conversion rate, ROI).

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  Real-time data visualization to monitor ad performance and spending.

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  Customizable reporting dashboards for data-driven decision-making.

Anti-Fraud & Brand Safety Compliant

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  Implement anti-fraud measures to detect and prevent invalid traffic and fraudulent activities.

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  Integration with third-party brand safety tools to protect advertisers' brand reputation.

Budget Management & Pacing

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  Allocate budgets to individual campaigns and set daily, weekly, or lifetime caps.

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  Evenly distribute ad spend throughout the campaign duration for optimal pacing.