Programmatic advertising has been a buzzword in India since its inception as it eradicates human involvement in placing ads and works in real-time. The lack of knowledge about programmatic advertising is the biggest reason for marketer’s hesitation to brace it. Doing Programmatic advertising is not a rocket science, it just requires knowledge about DMP, DSP,
Programmatic advertising is a comprehensively automated process where no human intervention takes place. Marketers are also embracing it on a large scale. For the first time in 2015, programmatic digital display ad spend was 59% of total display ad spend which is more than traditional direct buying. The number is even expected to grow since
Programmatic advertising has been the topic of discussion among marketers for long and it has been adopted by many marketers. This is the programmatic method of displaying ads which is completely automatic done without the involvement of a single human being. The comprehensive automated process makes it more potential and fruitful. The number of marketers
Real-Time Bidding and Programmatic are the latest technologies awaiting all marketers in affiliate marketing industry to embrace them. The efficiency of both of them is continuously making marketers to increases their budget in the same. RTB and Programmatic are the terms being used very commonly by marketers these days but still there are many who
With the passage of time customers are getting more demanding and technical so it’s high time to serve them with creative ideas, technical advancements and the most necessary right product at right time. Affiliate Marketing provides them the most favorable platform to sell their products with no restrictions of border and timings. Low overheads and
Display advertising is a give and take relationship between advertisers and publishers. It is being done through affiliate marketing companies which act as the medium between both. The publishers are paid and advertisers pay price for every action done by publishers for them. But, what if a thought strikes in advertiser’s mind that he would