Programmatic advertising has been a buzzword in India since its inception as it eradicates human involvement in placing ads and works in real-time. The lack of knowledge about programmatic advertising is the biggest reason for marketer’s hesitation to brace it. Doing Programmatic advertising is not a rocket science, it just requires knowledge about DMP, DSP,
The lifestyle of the people is changing with technology and programmatic video advertising is influenced by the same. There was a time when many people used to watch TV together later there was one gadget for everyone like desktop or laptop but now one person is surrounded by many gadgets. The access of video in
Programmatic advertising is a comprehensively automated process where no human intervention takes place. Marketers are also embracing it on a large scale. For the first time in 2015, programmatic digital display ad spend was 59% of total display ad spend which is more than traditional direct buying. The number is even expected to grow since
Programmatic advertising has been the topic of discussion among marketers for long and it has been adopted by many marketers. This is the programmatic method of displaying ads which is completely automatic done without the involvement of a single human being. The comprehensive automated process makes it more potential and fruitful. The number of marketers
Programmatic Buying is being gaining traction day by day. Marketers love to make the process of buying ads automated where there is no involvement of human being. The process is efficient enough to display ads at the right place to produce desired results in the limited budget by showing ads only to those who have
In the era of high end technology solutions audience have got smart enough to install ad-blocking software in their systems to prevent the website owner from displaying the ads. It has become difficult for marketers to ensure that their ads are being displayed at the right place at right time and before right audience. Advertisers
Programmatic advertising is being embraced by marketers because of being more transparent and profitable. Real-Time Bidding in Programmatic advertising requires demand side and supply side platforms called DSP (Demand Side Platform) and SSP (Supply Side Platform). Advertisers are at demand side and require DSP to find the most lucrative inventory. DSP is the platform that
With the passage of time customers are getting more demanding and technical so it’s high time to serve them with creative ideas, technical advancements and the most necessary right product at right time. Affiliate Marketing provides them the most favorable platform to sell their products with no restrictions of border and timings. Low overheads and